Case Study-COMPETITION IN ENERGY DRINKS Study Example | Topics and Well Written Essays - 1000 words

-COMPETITION IN ENERGY DRINKS - Case Study ExampleDespite the fact that the beverage grocery store is wide, the needs and wants vary in accordance to assorted aspects. Description of the industrys strategically relevant business and environmental components People have different beliefs and perceptions, tastes and preferences, needs, and wants simultaneously. A comp both should not take consumer wants for granted. The agent behind it is simply that the consumer turns out to be the heart and soul of the business, without the fraternity cannot survive. The world comprises of cultures observed to by their item habitats and they differ accordingly from one shoes to another. Different geographical and climatic conditions also affect consumption parts of the consumer. A company seeking to exploit the market fully must come across reviewing the above factors for they clearly state consumer-marketing environment. The slew and mission of any beverage company must highlight the import ance of customers. Since the beverages directly affect the customers, the mission and vision should be encouraging such that the customers feel close to the organization. Essentially, production and delivery of the beverages will be dependent on the economic political structures of the market. A company approaching a third world country shall not apply the mechanisms of that which is approaching developed countries. A company shall have to establish clearly, the production, promotion, distribution, and strategies. Strategic think for the above factors enables a company to reach segment appropriately and deliver satisfaction. The choice of a delivery channel should relate to the perceived costs to witness and time taken to reach the consumer. Technological advances ultimately affect the industry and a company seeking competitive advantages must perceive chance as rather an opportunity to a threat. It must study the competitors impact in the desired market, the various tactics, and their target customers. Evaluation of competition Assumptions that any markets are perfect are bound to injure efforts. A company must scrutinize and understand competitors strong points, measure the degree on which they exploit the market, and weigh them against their weaknesses. Through the realization of the competitors weaknesses, the company stands the opportunity to counter competition and survive tremors in the new segment. Since all beverage companies may tend to suck up in the shadows in an attempt to fish information. The company should watch closely and try as much possible to contain its information. On the idea of pricing, the company should ensure that its prices vary from those of competitors, a factor that minimizes chances of switching from one brand to another. However, it is advisable that company first wins the hearts of the customers, mainly through proper distribution and advertisement (Kotler 2009). Drivers of change in the industry dynamics Bearing that th e beverage industry comprises of many players and so are the customers, the Company must be specific on which end to cater for in the segment. The company does not perform these tasks solely as there are other key players in the market contributing to its success. It must analyze its suppliers, employees, buyers, and logistics channel. Suppliers are important to the point that they bring production materials to